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How to Build a Killer Product Microsite
Understand the why, what and how of product microsites from a practitioner's point of view.
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How to Build a Library of Customer Case Studies on a Deadline
Don't just make case studies ad hoc. Have a well thought out plan starting with your targeting strategy.
5 High-Visibility Product Marketing Projects You Can Drive on a Shoe-String Budget
This is a time to pick up and drive new Product Marketing projects that will make your leadership sit up and take notice. Read on for 5 high-visibility project ideas.
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How Are Product Marketers Dealing with the Coronavirus Crisis?
A survey of product marketers on their areas of focus and the measurement metrics they are using during these extraordinary times. This will give you a broader understanding of how your peers are dealing with the crisis.
6 Signs You Need to Hire a Product Marketer at Your Startup
So you have a great SaaS product. But it doesn’t necessarily follow that you need to hire a product marketer. It’s fashionable and everyone has one are not good enough reasons to make that hire.
What Is Product Marketing and Why Should You Care?
People often confuse product marketing with product management. While there should always be close collaboration between these two functions and some amount of overlap, it is important to call out the differences.