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5 Mistakes to Absolutely Avoid in Product Positioning
Is product positioning a dark art for you? Let me demystify it with practical advice, frameworks and examples.
5 Product Marketing Project Ideas You Can Brag About – Infographic
Want to earn bragging rights? Check out this infographic on 5 product marketing project ideas to get you noticed.
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Customer Communication: What You Are Doing Wrong
Learn about common customer communication mistakes and how you can make good with actionable tips.
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How to Build a Killer Product Microsite
Understand the why, what and how of product microsites from a practitioner's point of view.
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How to Build a Library of Customer Case Studies on a Deadline
Don't just make case studies ad hoc. Have a well thought out plan starting with your targeting strategy.